What did you look for first?
IDEA I’M PONDERING
What was the first thing you looked for in this image?
If you’re anything like me, it’s the flag of your home nation. The flag of Greenland in the bottom right corner means nothing to me, but the South African flag caught my eye immediately. We’re automatically attracted to the things that matter to us.
To put that bluntly: People only care about the things that matter to them. The things that they have an interest in. The things which impact them. The rest is irrelevant.
Whether you’re trying to get your children to do something, convince your employees of your way of thinking, or you’re fighting to land a new client - you’re more likely to succeed if you put it in terms that the other person cares about. Terms which they connect with, from their unique point of view.
That’s all for this week. If you enjoyed this, let me know by hitting reply or sharing it with a friend.
Have a great week,